A friend/client of mine asked me for a major favor… to rescue this logo for her brother’s fish & chips food stall. Overnight.
As you can see, the previous artist must have just googled “fish peace” to come up with that logo. *Sigh*
Rule #1 of logo design: Never use clipart. You can use stock elements, but for the love of all that is good, please put a little more thought into your design for your client’s sake. And what’s with the fish’s legs? Fish don’t have legs! (True, they shouldn’t have fingers either, but those legs are terrible.)
I am severely allergic to bad logos so despite my full load, I knew I had to do an intervention. She needed it asap, so I didn’t have time to redesign the mascot, but I did my best and here’s what I came up with…
Not too bad for 2 hours’ work.
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